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Your advertising budget will always deliver a better return if you target golfers who have expressed an interest in your product.
Building and maintaining an accurate database of Green Fee visitors, golfers who purchase in your shop, customers who purchase your golf products or even visitors to your website who haven’t yet purchased is one of the most important marketing activities you can undertake.
Golf Marketing can help you develop your marketing database with services such as: |
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| Database strategy |
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| We can develop a database strategy for you detailing what data you should capture, from whom and where. From this information, we can recommend the best database solutions for your budget and marketing needs. |
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| Database development |
| We can recommend an ‘off the shelf’ database solution or our IT experts can tailor a database to suit your needs. |
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| Data capture |
| We can build your database and store it. We can manage the data that is captured online as well as the physical data you capture - all that you need to do is simply send us copies of the data sheets. |
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| Database maintenance |
| We can manage the day to day maintenance of your database, ensuring that it is regularly cleansed and updated with details of those who have opted out of future communications. |
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