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Existing customers offer the greatest revenue opportunity for any business, which is why Golf courses are keen to encourage green fee visitors to return and golf holiday firms are equally keen to encourage repeat tours.
For the average business, the cost of getting an existing customer to repeat purchase can be as low as 30% of the cost of encouraging a new customer to purchase. In addition, many existing customers generate new business for you through positive word of mouth and personal referrals.
The key to building loyalty and repeat purchase from existing customers is maintaining a database of who they are and then communicating the most appropriate messages to them at the most appropriate time.
Golf Marketing can help you build a loyal customer base with: |
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 Professional consultation and advice about the ways that you can build customer loyalty and obtain repeat business. |
| Database development training and guidance to help you build and maintain an effective customer database. |
| Ongoing database maintenance. |
| Development of a customised loyalty programme for your customers |
| Regular communications such as newsletters and product bulletins, sent to your customer base. |
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